About

Anoosha Izadi is an Associate Professor of Marketing at the University of Massachusetts Dartmouth. Her research examines subtle environmental cues in marketing—often unnoticed yet powerful in shaping consumer behavior. She is also interested in happiness and well-being, exploring strategies that help individuals perceive and manage their experiences more positively. Her work has been published in Journal of Retailing, Psychology & Marketing, Journal of Happiness Studies, Journal of Electronic Commerce Research, and Nature Human Behaviour.

Honors

Office of Faculty Development Interdisciplinary Fellowship
University of Massachusetts Dartmouth (United States, New Bedford) - UMD, 2018
Session Co-chair: Creativity Triggers
Association for Consumer Research, 2017
Dean’s Academic Excellence Award
University of Houston (United States, Houston) - UH, 2017
Bauer PhD Research Grant Award
University of Houston (United States, Houston) - UH, 2017
Endowed Scholarship
Society of Iranian American Women for Education, 2016
Doctoral Fellow
American Marketing Association (United States, Chicago) - AMA Sheth Foundation Doctoral Consortium, 2015
College Representative Presenter
University of Houston (United States, Houston) - UH, 2015
Robert and Ruth Kneebone Scholarship
University of Houston (United States, Houston) - UH, 2015
Co-Chair
32nd UH Marketing PhD Symposium, 2014
Presidential Fellowship
University of Houston (United States, Houston) - UH, 2012-2014

Organizational Affiliations

Department of Management and Marketing, Charlton College of Business, University of Massachusetts Dartmouth

Education

Marketing
2017, Doctor of Philosophy, University of Houston (United States, Houston) - UH
Transportation Engineering
2012, Master of Science (MS), The University of Texas at Austin (United States, Austin)
Civil Engineering
2009, Bachelor of Science (BS), University of Tehran (Iran, Tehran) - UT