The Determination Role of Attribute and Category Factors on the Reciprocal Effects of Brand Extensions

Journal article

Asia Pacific Advances in Consumer Research, Vol.5, pp.24-29

2011

Abstract

branding

Business

Marketing

1 Record Views

Title: The Determination Role of Attribute and Category Factors on the Reciprocal Effects of Brand Extensions
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Publication Details: Asia Pacific Advances in Consumer Research, Vol.5, pp.24-29
Academic Unit: Department of Management and Marketing
Resource Type: Journal article
Record Identifier: 9914519639901301