Varieties of family brand entitativity

Conference proceeding

Vol.37, pp.769-771

Association for Consumer Research Annual Conference (Duluth, MN)

2010

Abstract

Advertising

Business Education

Marketing

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Title: Varieties of family brand entitativity
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Y.C. Lou
Publication Details: Vol.37, pp.769-771
Conference: Association for Consumer Research Annual Conference (Duluth, MN)
Publisher: Association for Consumer Research
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523500401301