- Title
- To sponsor or not to sponsor: Transgressions are not equally detrimental
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
- Contributors
- R Chandy (Editor)J Inman (Editor)C Moorman (Editor)
- Publication Details
- Vol.28, pp.E32-E33
- Conference
- American Marketing Association Winter Educators’ Conference, 28 (Orlando, Florida)
- Publisher
- American Marketing Association
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914523396201301
Conference proceeding
To sponsor or not to sponsor: Transgressions are not equally detrimental
Vol.28, pp.E32-E33
American Marketing Association Winter Educators’ Conference, 28 (Orlando, Florida)
2017
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