The transferability and vulnerability of family brand attributes

Conference proceeding

p.274

Proceedings of the Society for Consumer Psychology, 110 (Chicago, Illinois)

2002

Abstract

Marketing Management

Advertising

Business Education

Marketing

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Title: The transferability and vulnerability of family brand attributes
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Publication Details: p.274
Conference: Proceedings of the Society for Consumer Psychology, 110 (Chicago, Illinois)
Publisher: American Psychological Association
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914525200201301