The polarization effect of perceived entitativity on family brand evaluations

Conference proceeding

pp.398-403

Society for Consumer Psychology (Las Vegas, Nevada)

2006

Abstract

Marketing Management

Advertising

Business Education

Marketing

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Title: The polarization effect of perceived entitativity on family brand evaluations
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Y.C. Lou
Publication Details: pp.398-403
Conference: Society for Consumer Psychology (Las Vegas, Nevada)
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914525200601301