- Title
- The mediation of family brand entitativity on extension feedback effects
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
- Contributors
- J Cotte (Editor)L Price (Editor)J Xiao (Editor)Z Yi (Editor)
- Publication Details
- Vol.9, pp.63-64
- Conference
- Association for Consumer Research Annual Conference (Duluth, MN)
- Publisher
- Association for Consumer Research
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914523500601301
Conference proceeding
The mediation of family brand entitativity on extension feedback effects
Vol.9, pp.63-64
Association for Consumer Research Annual Conference (Duluth, MN)
2011
Related links
Metrics
1 Record Views