The influence of quality diversity on brand evaluations

Conference proceeding

Vol.31

American Marketing Association Winter Educators’ Conference Proceedings (Chicago, IL)

2020

Abstract

Advertising

Business Education

Marketing

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Title: The influence of quality diversity on brand evaluations
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Contributors: O.C Ferrell (Editor)
B Lukas (Editor)
Publication Details: Vol.31
Conference: American Marketing Association Winter Educators’ Conference Proceedings (Chicago, IL)
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523396501301