- Title
- The indicativeness of brand extension information on the judgment of family brand entitativity
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and MarketingB.T Wu
- Publication Details
- p.78
- Conference
- INFORMS Marketing Science Proceedings (Vancouver, British Columbia)
- Publisher
- INFORMS
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914525200901301
Conference proceeding
The indicativeness of brand extension information on the judgment of family brand entitativity
p.78
INFORMS Marketing Science Proceedings (Vancouver, British Columbia)
2008
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