- Title
- The impacts of brand cohesiveness and similarity on feedback extension effects
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
- Contributors
- B Carlson (Editor)T Donavan (Editor)
- Publication Details
- Academy of Marketing Science Conference Proceedings, p.549
- Conference
- Academy of Marketing Science (AMS) Annual Conference (Indianapolis, Indiana)
- Publisher
- Academy of Marketing Science
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914523500801301
Conference proceeding
The impacts of brand cohesiveness and similarity on feedback extension effects
Academy of Marketing Science Conference Proceedings, p.549
Academy of Marketing Science (AMS) Annual Conference (Indianapolis, Indiana)
2014
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