- Title
- The feedback effects of inferior innovations: Perspectives of brand innovability and consumer innovativeness
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and MarketingY.C. Lou
- Publication Details
- Vol.26
- Conference
- American Marketing Association Summer Educators’ Conference, 26 (Chicago, IL)
- Publisher
- American Marketing Association
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914523395901301
Conference proceeding
The feedback effects of inferior innovations: Perspectives of brand innovability and consumer innovativeness
Vol.26
American Marketing Association Summer Educators’ Conference, 26 (Chicago, IL)
2015
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