The dominance of moral character on tarnished endorsers

Conference proceeding

W. Joseph Chang, Y.C. Lou and H Zhang

Vol.26

American Marketing Association Summer Educators’ Conference, 26 (Chicago, IL)

2015

Abstract

Advertising

Business Education

Marketing

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Title: The dominance of moral character on tarnished endorsers
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Y.C. Lou
H Zhang
Contributors: M Ahearne (Editor)
D.E Hughes (Editor)
Publication Details: Vol.26
Conference: American Marketing Association Summer Educators’ Conference, 26 (Chicago, IL)
Publisher: American Marketing Association
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523396001301