- Title
- The dominance of moral character in endorser perception: Perceiver effects of dispositional tendency, moral intuitions, and self-location
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and MarketingJingfeng Wu - University of MiamiY.C. Lou
- Publication Details
- Vol.42, p.775
- Conference
- Advances in Consumer Research Conference (Duluth, NM)
- Publisher
- Association for Consumer Research
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914523600301301
Conference proceeding
The dominance of moral character in endorser perception: Perceiver effects of dispositional tendency, moral intuitions, and self-location
Vol.42, p.775
Advances in Consumer Research Conference (Duluth, NM)
2014
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