- Title
- The diagnosticity of brand extension information for the judgment of family brand evaluations: A cue-diagnosticity perspective
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
- Publication Details
- p.289
- Conference
- American Marketing Association Summer Educators’ Conference (Washington, DC)
- Publisher
- American Marketing Association
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914525200801301
Conference proceeding
The diagnosticity of brand extension information for the judgment of family brand evaluations: A cue-diagnosticity perspective
p.289
American Marketing Association Summer Educators’ Conference (Washington, DC)
2007
Related links
Metrics
1 Record Views