The Impact of Implicit Theories on Family Brand Evaluations

Conference proceeding

Peer reviewed

Advances in consumer research annual conference, Vol.37, pp.768-769

Advances in Consumer Research

Advances in Consumer Research (Duluth, MN)

01/01/2010

Abstract

Business & Economics

Psychology, Applied

Business

Psychology

Social Sciences

1 Record Views

Title: The Impact of Implicit Theories on Family Brand Evaluations
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Contributors: M.C Campbell (Editor)
J Inman (Editor)
R Pieters (Editor)
Publication Details: Advances in consumer research annual conference, Vol.37, pp.768-769
Conference: Advances in Consumer Research (Duluth, MN)
Series: Advances in Consumer Research
Publisher: Assoc Consumer Research
Number of pages: 2
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
ISBN: 0915552655; 9780915552658
Record Identifier: 9914523500501301