Perceiver effects on moral endorser perception: Perspectives of dispositional tendency, moral intuitions, and self-location

Conference proceeding

W. Joseph Chang, Jingfeng Wu and Y.C. Lou

Vol.25

American Marketing Association Summer Educators’ Conference - 2014, 25 (Indianapolis, Indiana)

2014

Abstract

Advertising

Business Education

Marketing

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Title: Perceiver effects on moral endorser perception: Perspectives of dispositional tendency, moral intuitions, and self-location
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Jingfeng Wu - University of Miami
Y.C. Lou
Publication Details: Vol.25
Conference: American Marketing Association Summer Educators’ Conference - 2014, 25 (Indianapolis, Indiana)
Publisher: American Marketing Association
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523600201301