- Title
- Perceiver effects of consumer innovativeness on brand innovability
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
- Publication Details
- Asia-Pacific Advances in Consumer Research, Vol.11, pp.106-107
- Conference
- Asia-Pacific Advances in Consumer Research (Duluth, NM)
- Publisher
- Association for Consumer Research (ACR)
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914523600901301
Conference proceeding
Perceiver effects of consumer innovativeness on brand innovability
Asia-Pacific Advances in Consumer Research, Vol.11, pp.106-107
Asia-Pacific Advances in Consumer Research (Duluth, NM)
2015
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