Perceived entitativity of family brands

Conference proceeding

p.66

Society for Consumer Psychology Conference (Memphis, Tennessee)

2007

Abstract

Marketing Management

Advertising

Business Education

Marketing

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Title: Perceived entitativity of family brands
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Publication Details: p.66
Conference: Society for Consumer Psychology Conference (Memphis, Tennessee)
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914525200701301