Perceived entitativity as a moderator of family brand evaluations under high accessibility situations

Conference proceeding

Vol.16, pp.75-76

AMA Winter Educators’ Conference, 16 (San Antonio, TX)

2005

Abstract

Marketing Management

Advertising

Business Education

Marketing

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Title: Perceived entitativity as a moderator of family brand evaluations under high accessibility situations
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Y.C. Lou
Publication Details: Vol.16, pp.75-76
Conference: AMA Winter Educators’ Conference, 16 (San Antonio, TX)
Publisher: American Marketing Association
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914525200501301