Perceived entitativity and accessibility-diagnosticity as moderators of reciprocal extension effects

Conference proceeding

W. Joseph Chang, P.R Jackson and Y.C. Lou

Vol.38, pp.680-681

Association for Consumer Research Annual Conference (Duluth, MN)

2012

Abstract

Advertising

Business Education

Marketing

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Title: Perceived entitativity and accessibility-diagnosticity as moderators of reciprocal extension effects
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
P.R Jackson
Y.C. Lou
Contributors: D Dahl (Editor)
G.V Johar (Editor)
S. Van Osselaer (Editor)
Publication Details: Vol.38, pp.680-681
Conference: Association for Consumer Research Annual Conference (Duluth, MN)
Publisher: Association for Consumer Research
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523500701301