- Title
- Not All Transgressions Are Equal: Revisiting ‘To Sponsor or Not to Sponsor’ with a Dual-Method Complexity Analysis
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
- Conference
- American Marketing Association Winter Academic Conference, 37 (Chicago, IL)
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914523300701301
Conference proceeding
Not All Transgressions Are Equal: Revisiting ‘To Sponsor or Not to Sponsor’ with a Dual-Method Complexity Analysis
American Marketing Association Winter Academic Conference, 37 (Chicago, IL)
2026
Related links
Metrics
1 Record Views