Interchangeability of brand extensions

Conference proceeding

p.46

INFORMS Marketing Science Proceedings (Hanover, MD)

2008

Abstract

Marketing Management

Advertising

Business Education

Marketing

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Title: Interchangeability of brand extensions
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
B.T Wu
Publication Details: p.46
Conference: INFORMS Marketing Science Proceedings (Hanover, MD)
Publisher: INFORMS
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914525201001301