Expectation disconfirmation as a moderator of brand extension evaluation

Conference proceeding

Vol.5, pp.316-322

ACR Asia-Pacific Conference (Beijing, China)

2002

Abstract

Marketing Management

Advertising

Business Education

Marketing

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Title: Expectation disconfirmation as a moderator of brand extension evaluation
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Y.C. Lou
Publication Details: Vol.5, pp.316-322
Conference: ACR Asia-Pacific Conference (Beijing, China)
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914525200401301