Cultural differences in the perception of tarnished celebrity endorsers: Perspectives of dispositional tendency, innate moral intuitions, and self-location

Conference proceeding

W. Joseph Chang and Jingfeng Wu

Vol.24

American Marketing Association Winter Educators’ Conference, 24 (Chicago, IL)

2015

Abstract

Advertising

Business Education

Marketing

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Title: Cultural differences in the perception of tarnished celebrity endorsers: Perspectives of dispositional tendency, innate moral intuitions, and self-location
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Jingfeng Wu - University of Miami
Contributors: T Brown (Editor)
V Swaminathan (Editor)
Publication Details: Vol.24
Conference: American Marketing Association Winter Educators’ Conference, 24 (Chicago, IL)
Publisher: American Marketing Association
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523600701301