- Title
- Brand structure and extension typicality effects on the diagnosticity of negative extension information
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
- Contributors
- M Dorotic (Editor)R.R Gosline (Editor)D Shah (Editor)
- Publication Details
- Vol.32, pp.146-148
- Conference
- American Marketing Association Summer Academic Conference, 32
- Publisher
- American Marketing Association
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914523396601301
Conference proceeding
Brand structure and extension typicality effects on the diagnosticity of negative extension information
Vol.32, pp.146-148
American Marketing Association Summer Academic Conference, 32
2021
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