Brand similarity, cohesiveness, and diversity in extension feedback effects

Conference proceeding

W. Joseph Chang, H Zhang and Y.C. Lou

Vol.27

American Marketing Association Winter Educators’ Conference (Chicago, IL)

2016

Abstract

Advertising

Business Education

Marketing

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Title: Brand similarity, cohesiveness, and diversity in extension feedback effects
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
H Zhang (Author)
Y.C. Lou
Publication Details: Vol.27
Conference: American Marketing Association Winter Educators’ Conference (Chicago, IL)
Publisher: American Marketing Association
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523396101301