Brand essence effects on extension information accessibility

Conference proceeding

Vol.33, pp.167-170

American Marketing Association Winter Academic Conference, 33

2022

Abstract

Advertising

Business Education

Marketing

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Title: Brand essence effects on extension information accessibility
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Contributors: K Gielens (Editor)
A Humphreys (Editor)
G Packard (Editor)
Publication Details: Vol.33, pp.167-170
Conference: American Marketing Association Winter Academic Conference, 33
Publisher: American Marketing Association
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523396701301