- Title
- Brand diversity in adverse extension effects: Information accessibility and diagnosticity perspectives
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
- Contributors
- N Umashankar (Editor)M Lisjak (Editor)
- Publication Details
- Vol.34
- Conference
- American Marketing Association Winter Academic Conference, 34 (Virtual)
- Publisher
- American Marketing Association
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914523396801301
Conference proceeding
Brand diversity in adverse extension effects: Information accessibility and diagnosticity perspectives
Vol.34
American Marketing Association Winter Academic Conference, 34 (Virtual)
2023
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