- Title
- Brand constructs and extension feedback effects: Perspectives of categorical similarity, functional cohesiveness, and quality diversity
- Creators
- W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
- Contributors
- E.W Wan (Editor)M Zhang (Editor)
- Publication Details
- Vol.11, p.319
- Conference
- Association for Consumer Research (Duluth, NM)
- Publisher
- Association for Consumer Research
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 9914523600801301
Conference proceeding
Brand constructs and extension feedback effects: Perspectives of categorical similarity, functional cohesiveness, and quality diversity
Vol.11, p.319
Association for Consumer Research (Duluth, NM)
2015
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