Brand characteristics and extension feedback effects

Conference proceeding

W. Joseph Chang, Y Zheng and Y.C. Lou

Marketing Dynamics Conference, 12 (Tsinghua School of Economics and Management - China)

2015

Abstract

Advertising

Business Education

Marketing

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Title: Brand characteristics and extension feedback effects
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Y Zheng
Y.C. Lou
Conference: Marketing Dynamics Conference, 12 (Tsinghua School of Economics and Management - China)
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523601001301