Brand Diversity and Similarity Effects on Brand Perceptions

Conference proceeding

American Marketing Association Winter Academic Conference, 35 (Chicago, IL)

2024

Abstract

Advertising

Business Education

Marketing

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Title: Brand Diversity and Similarity Effects on Brand Perceptions
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Y.C. Lou
Conference: American Marketing Association Winter Academic Conference, 35 (Chicago, IL)
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523300601301