- Title
- BRAND STRUCTURES MATTER EXTENSION SPILLOVER EFFECTS
- Creators
- Joseph W. Chang
- Publication Details
- Global Fashion Management Conference, Vol.2018, pp.1174-1174
- Academic Unit
- Department of Management and Marketing
- Language
- English
- Resource Type
- Conference proceeding
- DOI
- https://doi.org/10.15444/GMC2018.09.08.03
- Record Identifier
- 9914519229801301
Conference proceeding
BRAND STRUCTURES MATTER EXTENSION SPILLOVER EFFECTS
Global Fashion Management Conference, Vol.2018, pp.1174-1174
07/30/2018
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