Are the adverse effects of innovative extensions more detrimental?

Conference proceeding

pp.55-70

International Conference on Innovation and Management (City, Taiwan)

2017

Abstract

Advertising

Business Education

Marketing

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Title: Are the adverse effects of innovative extensions more detrimental?
Creators: W. Joseph Chang - University of Massachusetts Dartmouth, Department of Management and Marketing
Contributors: C.K Farn (Editor)
Publication Details: pp.55-70
Conference: International Conference on Innovation and Management (City, Taiwan)
Publisher: Society for Innovation in Management
Academic Unit: Department of Management and Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 9914523396301301