When Numbers speak to you: Effects of Round-number Price Increase on Price Fairness Perceptions

Conference presentation

Anoosha Izadi and Vanessa M. Patrick

THE EFFECT OF NUMERICAL MARKERS ON CONSUMER JUDGMENT AND DECISION MAKING (Moore School of Business, University of South Carolina, 04/22/2017)

04/22/2017

Abstract

consumers

Business

url

http://www.elisechandonince.com/uploads/6/0/3/5/60356599/usc_numerical_markers_conference_saturday_april_22_2017.pdfView

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Title: When Numbers speak to you: Effects of Round-number Price Increase on Price Fairness Perceptions
Creators: Anoosha Izadi - University of Massachusetts Dartmouth, Department of Management and Marketing
Vanessa M. Patrick (Author)
Conference: THE EFFECT OF NUMERICAL MARKERS ON CONSUMER JUDGMENT AND DECISION MAKING (Moore School of Business, University of South Carolina, 04/22/2017)
Language: English
Academic Unit: Department of Management and Marketing
Resource Type: Conference presentation
Record Identifier: 9914446031101301