Abstract
Illustrates the media's role in framing education reform in terms of marketplace interests and values to consider how these frames support a capitalist and anti-egalitarian society. The data (newspaper articles from 18 months of reporting from three outlets) were analyzed using qualitative media analysis and critical discourse analysis. Preliminary results yield a complex but consistent view of education reform in the media, especially when national issues are separated from local ones. The results illustrate that media outlets continue to serve the interests of the economic elite by associating pro-reform stances with choice, charter schools, and accountability and anti-reform stances with partisan union politics, incompetent and lazy teachers, and support for the status quo.