Abstract
I like to begin the semester with this project because it is a way to introduce students to writing digital content using a platform they’ve likely interacted with before. While not all of my students use Instagram, they have a base-level familiarity with social media or web-based content that we can use to start exploring what accessible digital content looks like and how to analyze the audience, purpose, genre conventions, and situational constraints they’ll need to understand to write content for social media and their hand-coded website (the course’s final project).